NEW YEAR, NEW MARKETING: WHAT CAN WE EXPECT FROM MARKETING 2014?

The New Year brings changes and marketing is no different – so what can we expect from marketing 2014? Here are some tips to keep you ahead of the game.

 

Ahmedabad, India: As we look in new year, we see the New Year on the horizon. At The Paragraph that means The Paragraph Premier grand launch & expansion targets for 2014; which incorporates marketing trends for the calendar year ahead as well. Marketing has evolved so much in recent years due to the number of platforms with which brands can use to sell themselves these days, and 2014 will be another interesting step for the marketing world.

And with that in mind, experts in marketing are speculating on how you can keep ahead of the game in marketing 2014.

 

 

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Location-based marketing

“GPS technology to deliver multimedia content tailored to the geographical location straight to the potential customer’s mobile device. “Already there are social apps including Ban.jo, Path, and Foursquare that provide vital consumer data.”

And with such a high percentage of people in Gujarat and across the India now operating from smart phones, this prediction makes sense.

Keeping an eye on Google Wallet in the New Year, a tool which is currently being perfected that will make paying on smart phones much easier .

Diversity of social media

You don’t need to be a social media geek to know that social media marketing means more than just Facebook these days.

As we mentioned in our post looking at Christmas marketing, brands like Marks and Spencer are already embracing social media like Instagram in their marketing campaigns, so 2014 should see more brands expanding their social media reach.

Content: bigger, badder, better

The rise of content marketing is set to continue in 2014 with Forbes suggesting it will be bigger than ever.

They point out that “it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience.” What they right rings true, and the shift away from radio and TV advertising – huge brands aside – has been astonishing in recent years.

So marketing in 2014 is going to become more content central than ever before. Brands and companies will then look to get their content everywhere and anywhere, with the hope of reveling in the backlinks and traffic good, interesting and engaging content will bring.

It should also go without saying that content in 2014 needs to be mobile friendly.

Video and Images will rule

Less is often more in marketing these days, and 2014 will surely see brands trying to tap into the viral marketing market, if you will.

Business will create short videos – long format and short (Vine/Instagram) format – in the hope of captivating their audience. Meanwhile they will look for images which can do the same, or produce infographics which can boost their brand’s standing within their industry.

Google+

We’ve touched on diversifying your social media before, but Google + could have an interesting role to play in marketing in 2014. And before you rubbish it, ask yourself this: where do people look for [insert your industry here] services? On Google.

With that in mind, having a good standing on Google+ can only be beneficial in the long run.

What’s the worst that could happen?

The Paragraph is 

Creative Agency specialized in web brand building, designing, social media & lot more. Obsessed with its mouthwateringly effective & creative services.

Google Launches Community for Small Businesses Owners in India

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Google has  launched Global Business Groups in India- a group which aims to connect and inform small and medium businesses in the country. The community initiative will give Google a stronger hold in the SME segment where Microsoft is a strong rival.

Google said in a blog post

So, if you run an enterprise, are a business professional, or just plain interested in Google products, here is your chance to become a GBG Manager and organize your own business gathering.

Google is looking for community organisers to start 30 chapters in cities including Hyderabad, Cochin, Chandigarh, Delhi & Chennai. The community will give opportunities to small business owners to meet new people, speak and learn the use of web technologies.

Last month, Google launched Google Business Photos program in India with which business owners can give a virtual tour to customers online. Google Business Photos program, is a Google Maps project, which allows consumers to see details of business such as restaurants, retail shops, gyms and salons from their computers or smartphones.

Google also partnered with India’s software lobby Nasscom to launch the 10,000 startup programs to incubate fund and support 10,000 technology startups over the next 10 years. This will be a great way to get startups to get to use Google products.

Besides seed funding and mentoring the startups involved in the 10k program will receive $25,000 worth of technology and business tools. Surely, these “business tools” will include products vendors will want to push.

Google is also likely to have started feeling the heat from Facebook, on which big brands have begun spending advertising money. Earlier, online advertisers would spend money on Google & Yahoo mostly. But the popularity of Facebook with 65 mn users in India is getting them to advertise on Facebook as well.

Bottle Charger – Transforming a plastic bottle into an off grid mobile phone charger

Bottle Charger

Plastic bottles offer vast possibilities to create some unique designs, and devices at times, which are not only functional but also help in recycling the plastic waste. Recycling plastic bottles, a bunch of Kenyan designers has come up with a “Bottle Charger” made from used plastic soda/water bottle that produces 5 watt of green energy to charge your Smartphone.

All you need to do is add boiling water to the bottle and let the mini Blackbeard Unidirectional Constant Turbine (BUCT) produces energy, as the temperature keep changing frequently. Producing green and clean energy, the Bottle Charger can power your Smartphone within half an hour with just a cup of steaming water. Considering the fact that over 200 million mobile phone users in Africa live in homes without electricity, the Bottle Charger offering inexpensive and sustainable off the grid charging could help them stay connected without relying on outside power.

Article Source – ecohunk.com

7 features that can lead you to buy Google Glass

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Wearable smart-devices represent the next stage in mobile computing and Google Glass is the most hotly-anticipated gadget in that space. It is not an extension of your Android smartphone or tablet, but is a whole new gadget in itself that can perform various day to day tasks, without you ever moving your hands.The computing headgear unveiled at a Google launch event in 2012 has created lot of excitement. However, though most have read and heard about the Google Glasses, there are only a few who know what it can exactly do. So, here is a look at seven cool features of Google Glass.

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Just say the word and Google Glass will take a picture or record a video – you will never have to touch the hardware. The photos and videos will be stored on the 4GB flash memory of the device, and can also be shared on social networking websites or emailed.

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Google Glass will show you text messages as well as emails you receive and allow you to reply to them via voice commands.

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If you are in the habit of Googling things a lot, you will find that your task has been made easier by the new Glass. You simply need to ask a question and the device will pull the answer from the internet. For example, you can ask when Taj Mahal was built or to give you a few photographs of the monument and the device will provide appropriate replies on the small screen in front of your eyes.

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The widely used Google Maps are integrated into Glass, so that users will be able to chart the course of their journey or look up locations or establishments via voice commands.

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Google Glass can show the world what you are seeing – live! If you are attending a family function, your child’s school play or a concert, you can share the feed with your friends and family in real-time and make them a part of the experience.

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Google Now, the digital voice assistant from the search giant, has been integrated in this device. It will keep track of your daily habits, such as when you leave for office or the route you take. It will give you alternate routes if there is traffic on the way or give you weather updates periodically, among various other functions.

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This is a neat feature that may come in handy when you travel abroad. You simply need to ask Google Glass to translate a phrase or sentence from one language to another and it will speak that out.
Want to talk more about it….we love to discuss about all new technologies & creativity….visit us on www.theparagraph.in or email us on shabd@theparagraph.in

26 Social Media Marketing Trends for 2013

Every year we see compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location. Read on to find out how marketing will change in the near future.

1. Social everythingsocialmediacheshire

Social media is here and it’s the place where consumer spend big part of their day and that time is increasing. If the site they are visiting is not a social networking site then it’s usually connected to social with sharing buttons, displaying your friends on the site or using social media accounts for login.

Social technologies will be at the heart of everyday life and business environment. Social media marketing will lead in making a shift to context based personalization of marketing messages.

 

2. Social media as entertainment

People have turned to TV and later to news sites to kill time almost from the beginning of time. This is changing. The biggest junk of time online goes to social networking. The triggers for this are obvious: it’s easy to use, requires little mental effort, makes feel you good and connected.

In March of 2012 Reporter study found that 88% of the respondents view social networking sites like Twitter and Facebook as a new form of entertainment, and 79 percent of television viewers visit Facebook while they watch TV. This make storytelling more important for brands as great stories entertain and engage.

3. Social TV

TV is becoming interactive. Viewers comment and share during air time. This activity can be fed back into live shows or inspire plot SocialTVchanges in TV series. TV shows will make better use of votes, comments, etc. TV is going to be everywhere through mobile apps and this trend is growing.

TV ads will be the triggers to move consumers to websites and social media to get a more meaningful, interactive and personal experience. Currently second screen dilutes TV ads by making them easy to ignore. Advertisers will find ways to engage through the second screen.

4. Social news

News sites will crunch data from social interactions to deliver more targeted news. News sites will try to connect to your social graph. The dilemma for news sites is that they want to make the user visit their site to subscribe or for ad revenue. On the other hand social ties will make people stick to social networking sites.

The targeting will become transparent as most people will not bother to tweak the settings to change their preferences. We will take in a lot of recommendations and read the same things that our friends are reading.

5. Second screen shopping

As tablets and smartphones get ubiquitous second screens is going to grow very fast. Currently 79% of survey respondents always or sometimes visit Facebook while watching TV. This is fueled by better apps and this and continually shortening attention span. Add the need of instant gratification and there’s a potential to turn any TV program into an infomercial. Marketers will create models that bring consumers in from TV shows and ads, direct them to make a purchase right there.

Twitter will have a lead in this as TV already uses hashtags to add value and social context to the programming on the second screen. Facebook needs to find a way to get similar engagement.

Mobile commerce is expected to reach 10 billion dollars in 2012 and 31 billion by 2016. It’s time to start a new start-up on this area.

6. Social commerce

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Social media will influence more sales. 70% of consumers have listened to music by an artist based primarily on what a friend posted on a social networking site. We are moving in the direction of social shopping but there’s no killer application yet that makes social buying really appealing to people. During the holiday season social referrals that led to purchase were really low.

Recommendations in a form of ratings, reviews and comments are one of the key drivers in buying decisions. Integrating that with the online shopping and social technologies is a powerful driver. Social media will allow consumers to get real user experience before making purchase decisions. Facebook can provide trust and emotional drivers through the mountains of data the have at their disposal.

7. Mobile everything

If 2012 was the breakthrough year for mobile then in 2013 mobile will strengthen its position. Social media usage on mobile devices will grow rapidly. More than 60% of people have used Facebook on a mobile device, but mobile will become even more important as the main device for social media channels. Social media is happening in real time and people share content when it’s happening!

People are expecting mobile versions of websites they are visiting and mobile app usage will continue to grow. All the successful new mobile apps will be deeply integrated with social networks allowing you to share and engage more than ever before. Mobile platforms on tablets and smartphones will enable second screen media consumption and local services.

The main question for platform owners such as Facebook will be the monetization of mobile channel.

8. Advertising on mobile devices

Right now consumers spend 10% of their time using media on mobile devices. However only 1% of ad budgets are directed at mobile channels. The problem is that there’s no real scalable solution to advertise on mobile.

Facebook and Twitter will be leading the way try to figure out how to present ads on mobile. They have to find a way how to target the right consumers with relevant messages and not to annoy users too much while doing it.

Marketing on mobile devices has to pick up as people move away from desktop and laptop computers.

9. Mobile first in web and add social

You will be left behind if you don’t have a mobile presence. Responsive design or a mobile version of your site is a must. This is not a social media thing but businesses need to make their sites mobile. More and more people are opting for mobile when they want to take a quick glance at your site. It is a sure way to annoy them by presenting a full-blown desktop site. Making your content mobile-friendly will give you an edge over your more old-fashioned competitors.

Make the mobile versions of your site location aware (if appropriate), add click to call. Make sure your content such as e-books, case studies, videos and other are usable on mobiles.

One interesting fact to note is that Facebook page apps can’t be used through Facebook’s own mobile app.

10. Local

As with mobile advertising there’s no real killer app in local field. Google and Facebook have all the data about our location and interaction with different venues. There’s a big opportunity in using this data in real-time marketing. Connecting social graph, behavior and location is the next big step in marketing and technology. Location will add a lot of context to the other data providers have about you.

This is supported by our increasing use of mobile technologies. More check-ins and recommendations, more images uploaded, more chats in the coffee shop. All this leaves a footprint that location based services will use for marketing.

Location based marketing on mobile devices will become one of the most important channels to get new and repeat customers.

11. Big data gets social

Big data will make use of social dimension. Big data will try to combine and mine different sources from offline purchases to web behaviour and social with location context. Most promising sets of big data for marketers are social graph, intent graph, consumption graph, interest graph and mobile graph.

One side of the equation is that mining data will give you an edge over your competitors. The other side is that people start to demand personalization, predictions and features that this will enable.

12. Social media budgets will grow

Social media budgets continue to grow. Most companies will continue to increase their social media budgets trying to find new ways to interact and engage consumers. The increase will come from more people being hired to do social media marketing in-house, budgets for outside help will also increase to bring in agencies and consultants. And last but not least more tools will be used. The spending should at least double by the end of 2016.

Where is this money coming from? Well, some channels will get dropped in favor of others. Media spending shifts from display to content marketing as it proves to be a more effective tool. Traditional media will be replaced by digital according to how consumers actually spend their time using media.

In some cases this may create a situation where “marketing budgets” decrease as money spent on in-house content and social media marketing will be considered payroll expense.

13. Social media marketing ROI

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Measuring results! The more money goes into social media marketing the more important it is to show the results. Marketers are testing new models and tools, dropping ineffective options and move towards measuring real business value.

Still less than half of the marketers measure results from social media marketing. Different studies and our own experience with our clients shows that there is a need to show real return on investment, but marketers lack the tools and know-how. CMOs worldwide agree they need to measure social media marketing’s contribution to the business in relevant, quantifiable terms.

One of the biggest problems is attributing social media marketing to offline sales. The combination of social, local and mobile (SoLoMo) will help to bridge that gap.

14. Social media advertising will grow

As Twitter and Facebook will be offering more advertising solutions, marketers are going to spend more. One important area in this respect is mobile ads on social media apps. The move towards mobile is profound among consumers and it’s a life and death question for social networking sites to figure this one out.

Facebook has at least two directions to increase its ad revenue. This meant going head to head with Google but it has to happen at some point anyway. First fixing its search may open up keyword advertising. Second, creating a Google Ad Sense like program for websites to display ads based on Facebook’s social graph and behavioral data.

Facebook, LinkedIn, Twitter and others continue to find ways to display more marketing messages to their users and the focus will be on cracking mobile ads. Social media advertising will grow to $10 Billion in 2016.

15. Social media integration with other marketing

People spend increasing amounts of time on social networking sites and marketers want to tap into this potentially free distribution channel. Creating social media connection with other marketing will get you better results for the same budget.

The main challenge for marketers will be finding ways to engage consumers so that they would care enough to share. Traditional marketing will act as an entry point to more interactive digital/social experience.

Campaigns will get more dynamic spanning from offline to actionable digital channels. Understanding consumer behavior, social graph and location will help you to tailor the seamless social experience. Consumers want personalization, and to participate in conversations that will make them feel ownership of the brand.

Brands start large scale integration of social media content and personalization into their digital properties. The integration will lead to better targeting, spending less money and getting better results by being visible to people who are interested. You have to constantly monitor your spending and results so that the ROI would be positive. If something isn’t working change it. If needed switch the products, tweak the message, or select better channels but do go on.

16. Social reputation management

Consumers engage with content that’s emotionally important to them. This means that social reputation management drives brands to messages that promote their corporate responsibility and making the world a better place.

Brands start to use social causes, economic, and environmental issues as the backbone of their campaign strategies. This will make it easier to engage consumers and make them feel good about themselves and the brands they use.

Businesses can do this for a real concern about a social problem or this can be a simple case of greenwashing. When aligning the brands with social causes companies have to show that this is legitimate concern and they are totally open about it.

17. Content creation inside your company

Creating content for marketing communications is going to grow for some time now. Great content underlies your success in social media marketing. How to produce enough high quality content for your marketing needs will be one of the main challenges for businesses. Maximize content value by using more formats, tactics and channels to distribute your content.

Great storytelling about topics that matter to your audience will tie in with the integrated marketing trend. You need to tweak the content you create for different channels and context. Advertising will promote the content and content will sell the brand. This trend will continue and blur the lines between advertising and editorial content.

When I was putting together the content marketing trends for 2013 I found that the bigger the company the less of its content is created inside the company. This will give an edge to the smaller businesses as their stories tend to be more personal and engaging. Organisations should consider bringing content creation in-house. Combine the management of content creation, blogging, social media, SEO, paid search and advertising. The synergy from this combined team will get you better results for the same budget.

18. Content duration and discovery

Content curation is an alternative or addition to creating your own content. Marketers who lack the resources to create continuous stream of original and engaging content can turn to duration. Collecting important pieces of valuable content and distributing it through your own social media channels.

Duration will create an impression of being in the know, a central hub and a valued resource in your area. The best strategy would be to find a balanced mix of your own material with curated content from partners and even competitors.

19. Images, videos and instant gratification

Video content will grow. It’s easier than ever to create video content but it’s still under used compared to video consumption by the consumer. When we have asked different audiences what kind of content they would like to have video is an overwhelming winner every time. Tip: create easy to follow videos (max 100 seconds) to engage people and make them take next step or share your content.

Info graphics, photos and picture boards will grow. Info graphics are one of the fastest growing content format. Infographics have visual appeal and easily digestible information that makes it fun to consume and easy to share. At the same time infographics are relatively easy to create.

All this is fueled by shortening attention span and the need for instant gratification. Short videos and infographics point in the direction of ever increasing information overload. Short and concentrated pieces of content will engage audiences in the initial stages of interaction. This will lead them to more demanding content and ultimately to converting to leads and customers.

20. Targeting, persona and context

Targeting content to buyer persona. Understanding the motivation of potential customers will help you create stories that connect and engage. Interview your target audiences and find out why they buy. What is important for them, the sites they visit, products they use, where are they in the sales cycle, their past interaction with the company, etc.

Find out what you can do after the sale to turn customers into brand advocates. Targeting content, selecting the right context and time will get you a lot more results from the same budget.

21. Social media monitoring

The importance of social media monitoring increases as social channels get integrated with other marketing. You need to know what’s going on to respond and engage in conversations or manage a crisis. Tools from simple monitoring to social CRM and customer support will help marketers to find new opportunities to engage consumers.

Social media monitoring tools combined with business metrics will lead to better understanding of the value of social interaction. This in turn will justify the increasing budgets.

22. Support through social media

The integration of social media will lead to people reporting their problems in their channel of choice. In many cases they choose to interact with you through the social channels. Create a program to provide support through Facebook or Twitter.

Response times to social media questions are improving and companies are starting to take it seriously. But surveys show that currently most of the questions posted in social media are left unanswered and the average response time is more than a day. This results in customer dissatisfaction and poor brand exposure.

Find tools that help you to answer questions faster and combine frequent issues in a way that you don’t have to answer the same questions over and over again.

23. Social CRM

Social component will be added to CRM systems in larger organizations. This trend is continuing to grow and social data will be added to the CRM and marketing automation systems to find trends in sentiment, behaviour and individual preferences of customers. Gartner has stated that the social CRM market grew to $1.2 billion in 2012, accounting for near 10 percent of all CRM spending. SCRM is predicted to grow at staggering 21% compound annual growth rate in the next five years, according analyst firm Ovum.

Support through social media, social media monitoring, and social CRM will merge into single field where vendors concentrate on different aspects of social data and interaction. Social customer service costs will increase as brands try to get an edge over the competition.

24. Brand is customer experience

People, stories, community, service, product. Social media brings the indirect interaction with your brand to many consumers long before they actually use your products and services. This will have a profound impact on their opinion about you. Learn to deal with criticism and support in a way that generates positive emotions and stories that spread.

Audience will have control. This means that brand’s interaction will be visible and discussed whether you like it or not. Participating in the conversation will make brands human, likeable, and relevant to the consumer.

25. Your social media footprint will grow

Everything you do: what sites you visit, using social networking sites,your mobile usage, purchase behaviour, can and will be tracked. This big data will be mined to deliver you targeted marketing messages. Targeting will get better and user experience improves. Facebook will know when your daughter gets pregnant before you do. Most people don’t know or care, or they just ignore the fact. This is the price you pay for all the wonderful free and personalized services.

Some people raise privacy concerns but it will not change how people use internet or businesses mine data. One example of this is the infamous EU cookie law. You get the notice that the site uses cookies and you click OK.

26. Facebook will get to 1.5 billion users

Facebook seems unstoppable or rather only they can stop themselves. Facebook will figure out how to make ton of money from that billion plus users. They have the have a huge job cut out for them. How to make money from business pages, mobile platform and possibly search. This means that brands need to pay more for reaching their audience.

Meanwhile Facebook continues to grow its user base reaching 1.5 billion users by the end of 2013.

 

We love to hear you! please tell us your view on current trends!

The Paragraph

 

How finance sector brands are using social media in India

It may have once been a commonly-held notion that only retail and consumer goods brands are well suited to leverage social media to connect with their consumers, and brands in the financial sector will have a harder time of it. American Express has turned this notion on its head with some innovative and pioneering campaigns that have led to it being considered, globally, as one of the foremost brands to look up to for social media success. The case study of its advertising campaign on Facebook is widely regarded as one of the best.

Here, we take a look at how some of the financial brands in India are using social media campaigns to form a deeper connection with their audience. Different brands have taken different routes to achieve their aims, and have seen success in their initiatives.

ICICI Bank

ICICI Bank has a Facebook community of nearly 1.5 million, and their focus is adding value to this community and providing services that their customers can make use of conveniently. They have developed several applications that allow customers to authenticate their account details and access them via Facebook. They also conduct recurring contests to keep people engaged, and have recently launched an application called iWish. iWish is a flexible recurring deposit account, integrated with Facebook, which enables a person to plan and fulfil a wish. It works as an account where people can save towards a particular objective, and the uniqueness of the application is that the user can share his objective on Facebook with his friends, and they can contribute to help him fulfil his wish.

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The core idea behind the strategy that ICICI follows, is thus, enabling consumers to be able to access the banking services conveniently.

Standard Chartered Bank

Standard Chartered Bank on the other hand, follows a diametrically different course. Rather than focus on its services, they decided to go via the route of associations in a promotion for their credit card. With the insight that the two places where people use their credit cards most is for retail shopping and in restaurants, they tied up with a number of restaurants, offering special discounts to people using the Standard Chartered credit card. This came together with a Facebook page called the India Food Explorer, a community of food-loving people, where they share restaurant recommendations, recipes, trivia and more, based on a person’s location. They also organised the Foodie Awards, where the fans voted for their favourite restaurants across the country.

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The page generates tremendous engagement and has a community of over 750,000 people currently. The campaign fulfilled the brand’s objective of becoming interesting and relevant to the user, while still maintaining a connect with the product.

HDFC Bank

HDFC Bank also uses social media to present and amplify its services. They are leveraging the medium to disseminate their offers and discounts to a wider audience. They have several properties on their Facebook page such as ‘Tax Tip’ and ‘News Byte’, where they provide helpful information to their fans. The page recently crossed the million members milestone. They also use Twitter quite effectively, with two separate handles, one for customer care inquiries, and one for promotional messages. The customer issues are also dealt with very efficiently, in a personalised manner with a short response time, and have none of the usual templatised responses that brands often automatically reply with.

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It’s abundantly clear that there is no one right way in social media. Different strategies can deliver varied successes, based on the execution and sincerity of intention.

What is your opinion of the strategies of the three brands presented? Have you seen any other interesting campaigns by finance brands on social media? Share with us.

We look forward to hear your opinion!

~ The Paragraph

5 Linkedin mistakes seen most often

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Today, LinkedIn is the No. 1 social media platform for professionals.Estimates show that almost 83% of all professionals are on LinkedIn. However, a lot of these members don’t seem to be using this social networking site correctly.

Here are the 5 mistakes seen most often.

LinkedIn is not a Job portal

Okay, one understands that you are present on LinkedIn to increase your chances of coming across a better job opportunity but making it seem like your only focus can put  potential employers off. It is as important to stay active and connected as applying for a job. Merely using it as a Job portal might never land you a job. You’ll be much better served by keeping your profile and connections current, rather than justreaching out to people when you need something.

Even though I know it, I won’t show it

Another mistake that people make is to not share their knowledge or expertise. You wrote a piece on your expertise of certain domain of work, you publish a great blog post or your company creates a valuable white paper – share it on your LinkedIn feed. Also, if you happen to come across something interesting/new related to your field of work or expertise, share it in your feed.

Be active and participate in Discussions and Forums where you can provide an expert point of view or share certain knowledge. This will help showcase you as a thought leader–and, if the content is on your site,  it can generate quality leads directly from LinkedIn.

If I need them, I’ll add them

Again, build up your connections, don’t wait till you need something: You should be constantly adding and accepting connections from people you know professionally or personally. It is a professional networking site. You are here to network with people. But I do not recommend trying to connect with people that you don’t actually know. Spamming people, asking them to accept your request or asking them to introduce to someone else is a strict no-no.

Please understand – reaching out to people professionally is very different from just adding people to boost the number of people on your network. Network with people as you would in your Offline Professional life.

These groups don’t make sense

Actually they do. You may not join a group because you feel it’s irrelevant and/or noisy. But it is important to join a certain Group to show your participation and interest which will help you build a reputation as well more connections. If you don’t join any group, join your alumni groups (college, prep school, grad school, fraternity or sorority). Industry groups–both for your own company and your major customer market segments–are the next steps.

You haven’t brought your team/staff along

Sure, it might be a bit too much to require your CFO or Manager to join Facebook–but since LinkedIn is a professional network that focuses on individual, professional connections, you should emphasize its importance to your entire team.Image Think of the power you could tap into when you go for your next pitch, you check LinkedIn and see that someone in accounting is already connected to the someone in marketing of other company. Thus, it will not only help them but also the company in general.

Do you use LinkedIn? Let us know if there are other mistakes that a person could tend to make while using LinkedIn.

We look forward to hear your opinion!

~ The Paragraph