The New Year brings changes and marketing is no different – so what can we expect from marketing 2014? Here are some tips to keep you ahead of the game.
Ahmedabad, India: As we look in new year, we see the New Year on the horizon. At The Paragraph that means The Paragraph Premier grand launch & expansion targets for 2014; which incorporates marketing trends for the calendar year ahead as well. Marketing has evolved so much in recent years due to the number of platforms with which brands can use to sell themselves these days, and 2014 will be another interesting step for the marketing world.
And with that in mind, experts in marketing are speculating on how you can keep ahead of the game in marketing 2014.
“GPS technology to deliver multimedia content tailored to the geographical location straight to the potential customer’s mobile device. “Already there are social apps including Ban.jo, Path, and Foursquare that provide vital consumer data.”
And with such a high percentage of people in Gujarat and across the India now operating from smart phones, this prediction makes sense.
Keeping an eye on Google Wallet in the New Year, a tool which is currently being perfected that will make paying on smart phones much easier .
Diversity of social media
You don’t need to be a social media geek to know that social media marketing means more than just Facebook these days.
As we mentioned in our post looking at Christmas marketing, brands like Marks and Spencer are already embracing social media like Instagram in their marketing campaigns, so 2014 should see more brands expanding their social media reach.
Content: bigger, badder, better
The rise of content marketing is set to continue in 2014 with Forbes suggesting it will be bigger than ever.
They point out that “it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience.” What they right rings true, and the shift away from radio and TV advertising – huge brands aside – has been astonishing in recent years.
So marketing in 2014 is going to become more content central than ever before. Brands and companies will then look to get their content everywhere and anywhere, with the hope of reveling in the backlinks and traffic good, interesting and engaging content will bring.
It should also go without saying that content in 2014 needs to be mobile friendly.
Video and Images will rule
Less is often more in marketing these days, and 2014 will surely see brands trying to tap into the viral marketing market, if you will.
Business will create short videos – long format and short (Vine/Instagram) format – in the hope of captivating their audience. Meanwhile they will look for images which can do the same, or produce infographics which can boost their brand’s standing within their industry.
We’ve touched on diversifying your social media before, but Google + could have an interesting role to play in marketing in 2014. And before you rubbish it, ask yourself this: where do people look for [insert your industry here] services? On Google.
With that in mind, having a good standing on Google+ can only be beneficial in the long run.
What’s the worst that could happen?
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